What’s The Thinking Model of Your Users?

Most of us, who design digital products, have heard at least once that we have to create things that people naturally understand. We must aim for clarity and self-explanatory interfaces that people will be able to use on a daily basis. We must create products that are familiar to our users so there is no friction during the learning curve. In this case, many become concerned that by making digital products look familiar to other’s we won’t be pushing boundaries — no new interfaces. But we forget that the end result of your UI should depend not on the familiarity principle, but on the thinking model of your user.

For example…
You may be working on a dashboard for university teachers. The new dashboard will allow teachers to upload lessons, course materials, tests and results for their students. They could interact with students through it and check homework as well. So in this case, we think about the UI & UX requirements from a teacher’s perspective.

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